Digital Workplace & Intranet Summit: Strategies to Leverage... has ended
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Wednesday, October 24 • 9:45am - 10:20am
Creating a Content Management Role that Increases Intranet Traffic - CIGNA

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While there is someone that technically owns the intranet within a company, is there someone that also makes sure the links are correct and the CEO’s name is spelled right? Having a community content manager that really drives the space and whose sole focus is making the company and community better is incredibly important when thinking about intranets and the digital workplace. Cigna has created a community management role that has allowed dedication to what is contributed to the intranet and how it drives traffic.

Hear how Cigna has increased intranet traffic within the community content management role, in addition to learning how to:

  • Increase employee engagement, while increasing intranet participation
  • Drive employees to the intranet with interesting and exciting content
  • Manage multiple content contributors adding to the intranet

Andrew Jayne, Senior Content Manager

avatar for Andrew Jayne

Andrew Jayne

Senior Content Manager, Cigna
Andy Jayne has been in the content business for more than 13 years in both non-profit and corporate settings. He currently oversees content management for Cigna where, over the past several months, he has worked to migrate the company off a more traditional intranet onto a digital... Read More →

Wednesday October 24, 2018 9:45am - 10:20am PDT
Kimpton Carlyle Hotel Dupont Circle 1731 New Hampshire Ave NW, Washington, DC 20009, USA

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